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      <image:caption>The demographic cliff isn't a forecast anymore. It's the operating environment. The institutions that thrive will be the ones that stop treating enrollment as a campaign and start running it like a revenue engine.</image:caption>
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      <image:caption>The federal fiscal year began October 1. Most companies will wait for the spending surge next summer. The ones that win it will spend this fall building relationships, positioning and contract access — before the requirement is ever written.</image:caption>
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